Gilles ROGERS-BOUTBIEN
chairman

A passionate entrepreneur with a keen interest in China and in ecology. His career has taken him successively from the luxury industry to innovation and sustainable development. He worked for twenty years in the most prestigious French houses. He is notably the founder of the founder of Kertel SA (Group Pinault Printemps Redoute) and of the association Equilibre des Energies. Since 2019 he has mobilized his competences to create and develop the LFB Mall Group.

He often says: « You cannot trade with China without reweaving the bond of love between two great civilizations »

Marylin MA
general manager

Former executive of Tmall, she set up a supply chain for Tmall with a GMV (Gross Merchandise Volume) of around ten billion Yuan, she also enabled the creation of Cainiao logistics (the 1st logistics platform in China).

She often says: « The Chinese market cannot be conquered; it needs to tamed. It takes a great sense of adaptation »

Jean-Luc COULAUD
deputy Managing Director in charge of independent brands

Jean-Luc Coulaud has been a specialist in mass distribution for 30 years (Carrefour, Auchan, Les Mousquetaires). In2009, he became franchisee of Les Mousquetaires Group by creating a store under the Intermarché brand, A year later, he joined the group’s purchasing board and create a purchasing unit specializing in independent brands.

He often says: « Commerce is art »

Frédéric LEPAGE
communication and training director

Writer, author and producer, founding member of the France China Cercle. He is the creator of « Bonjour China », the first guide to France designed for Chinese tourists, of « France Mon Amour » the first digital channel of France in China, and of several vocational training courses.

He often says: « Half of the rules of Chinese marketing are found in Confucius. The other half? A mixture of imagination and humility »

Françoise van den BEMPT
artistic director

Designer, artist and creator, she has collaborated with big houses such as Gripoix (France), Van Hassel (Belgium) before opening her own workshop for clothing, upholstery and cabinet making, then a showroom boutique in Luxembourg. His work has been rewarded with the « King Baudoin The Foundation » prize.

She often says: « The Chinese seek an extra soul in each product. We help French brands to offer them this emotion »

Bo PANG
commercial officer

Aldrin Bo PANG has been a specialist in the North American market and the Nordic countries for 20 years. Her experience spans from industry to international trade, including consumer goods.

Ray ZHANG
operational sales manager

Nothing predisposes you to a perfect mastery of e-commerce better than ten years of experience, including five in the most sensitive units of Tmall and Tmall Global. This is what makes Ray Zhang such an invaluable addition to the LFB Mall teams.

Jiang JIN
sales manager

Jin Jiang has made Southeast Asia, Australia and Europe her field of action, at the highest level, to harden and flourish in the fields of e-commerce and commerce international.

Elodie YIN
project manager

Solid experience in business development with excellent tracking record: Elodie gained her BD experience in several world leading luxury brands, Estee Lauder, Dior, Tiffany and etc.. Her trouble shooting and result driven competencies is well demonstrated in the sales system establishment and sustainable sales growth while her experience with these companies.
Entrepreneurship and business acumen developed and deployed in her own business: She has 10 years culture exchange business set up and development experience, focusing on Sino-French art and culture exchange projects. She is well adaptable in diverse and inclusive global content, this is also a highlight of her capability in dealing with multinational business.

She often says: « In the post-epidemic era, China has asserted itself as the engine of global economic growth. This market is unavoidable for French and European companies »

Sébastien JOLIE
administrative manager

Passionate about economic intelligence and geopolitics, Sébastien Jolie was able to bring to the LFB Mall project from the start. His skills in business management and structuring, as well as a relevant perspective on a changing world.